Sticking to what you do best

by Market Tree

We have heard the news of the death of the economist Ronald Coase. Who? Well, one of his key works was an essay in 1937 entitled The Nature of the Firm.

In the words of an editorial  in a recent issue of The Economist:

And he set a test that every boss still has to answer: what does their firm do that cannot be done more efficiently elsewhere?

We try to adhere to the spirit of this thought. For example: we decided that it would be far better to use Automattic’s expertise to run our blog using their WordPress service rather than write a computer program/application to do it. This freed us to concentrate on what we can do better than others: offer a refreshingly new approach to an electronic exchange or market place.